What story will you tell? [ JuiceBox Demo Reel ]
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Greg directing on location at the District Architecture Center in Washington DC
25 YEARS IN.
STILL HANDS-ON.
I’m Greg Mitchell, founder and creative guy behind JuiceBox.
Since 2001, I’ve led JuiceBox as we’ve helped companies and organizations find the clearest, most engaging way to communicate through video. Our work has included documentary profiles, scripted productions, executive interviews, event content, brand films and social video.
Today, JuiceBox operates as a founder-led production studio. I lead the creative and remain the main client contact from the first conversation through production and final edit. From there, we build the right team around each project, drawing from a trusted network of production crew and creative specialists. Sometimes the footprint is small. Sometimes it’s a full production team.
I’ve also built an audience of more than 118,000 followers through my own social content. Being on both sides of the camera has sharpened my understanding of attention, authenticity and what makes something connect.
The format may change, but the goal remains the same: make it clear, make it connect and make it worth watching.
SERVICES
Some projects need the whole production. Others just need a smart edit. We build the team and approach around the work, without adding layers between the client and the people making it.
01
VIDEO PRODUCTION
From the first idea through final delivery, we handle the whole production. Interviews, documentary profiles, scripted pieces, brand films and event content, with the right crew built around each project.
02
EDITING & POST
We find the strongest idea in the footage and shape it into something clear, engaging and polished. Editing, motion graphics, music, sound design and color all work together to make the final piece land.
03
SOCIAL CONTENT
Social video has to earn attention quickly without looking like it tried too hard. We bring firsthand creator experience to short-form edits, campaign content, product demos and social-first productions.
